Sport marketing


How do you ensure your event or sport has the best exposure? How do you find the ideal sponsor project? How do you integrate your sponsoring into your policy?

FleetSport advises organisations and companies about all aspects of sports marketing: from sponsor exposure, sponsor guidance and positioning to television rights and organisation of events.

As such FleetSport does and has done the following:
• FleetSport has a leading part in (once again) putting Dutch
ice hockey in the spotlights. The airing of ice hockey on SBS6 was the first step for this. The ultimate goal: a visible ice hockey premier league, where federation and clubs are interesting for the (national) sponsors and audience.
• Total marketing and communication of the ATP World Tour tennis
tournament Serbia Open. As sports marketing consultant of the event FleetSport works together with and guides communication partner McCann Erickson in Belgrade.
• Founding Junior SportsMarketing, in cooperation with
JuniorSenior. This is where FleetSport brings together youth marketing and sport.
• Marketing and communication for the ATP Dutch Open Tennis
Amersfoort. Read Dutch article in Sport&Strategie.
• Intergration of bobsleigh sponsoring in the campaign
Vakkanjers, which enthuses youth to choose a career in technology.



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